Cookie Policy
Last updated: 30th August 2026
1. About this Cookie Policy
This Cookie Policy explains how Brilliant Red Digital Ltd uses cookies and similar technologies on this website as part of its market research and commercial validation activities.
This website supports Synbio Fuel an early-stage innovation project associated with the University of Manchester.
Brilliant Red Digital Ltd manages the website and its tracking technologies for the purposes described below.
2. What are cookies?
Cookies are small text files placed on your computer, smartphone or other device when you visit a website.
They can help websites function correctly, remember preferences, understand visitor activity and measure the effectiveness of online campaigns.
We may also use related technologies, such as tracking pixels, scripts and browser storage, which can serve similar purposes.
3. Types of cookies and tracking technologies
Strictly necessary
These technologies are required for essential website functions, such as security, consent preference management and certain form operations.
Where they meet the applicable legal exemption, they do not require your consent.
Analytics
We use Google Analytics 4 (GA4) to understand how visitors interact with this website.
This may include information about pages visited, engagement, traffic sources, devices and website events.
We use this information to evaluate the effectiveness of our market-testing activities and improve the website.
We obtain consent for analytics technologies where required by law. Where a specific statistical-purpose exemption applies, we will provide the information and objection mechanism required by that exemption.
Advertising and campaign measurement
Where applicable, we may use Google Ads or other advertising technologies to measure campaign performance, conversions and advertising effectiveness.
We will obtain consent before using non-exempt advertising cookies or tracking technologies.
Functional technologies
Some optional technologies may remember preferences or support embedded content.
Where consent is required, these technologies will only be activated after you have made the relevant choice.
4. Cookies and technologies used on this website
We use cookies and similar technologies to support essential website functionality, remember your privacy preferences and understand how visitors interact with this website.
Where a project uses Google Ads, we may also use advertising technologies to measure campaign performance and enquiries.
The following cookies and technologies may be used on this website:
| Provider | Cookie / Technology | Purpose | Duration | Category |
| CookieYes | cookieyes-consent | Stores your cookie preferences and consent choices so that these can be remembered on future visits. | Up to 1 year, subject to configuration | Necessary |
| Google Analytics 4 | _ga | Distinguishes website visitors to support analytics and reporting. | Up to 2 years | Analytics |
| Google Analytics 4 | _ga_* | Maintains session information and supports website engagement measurement. | Up to 2 years | Analytics |
| Google Ads | _gcl_au | Supports advertising conversion measurement where Google Ads tracking is enabled. | Typically 90 days | Advertisement |
| Google Ads | _gcl_aw | Stores advertising click attribution information where applicable. | Typically 90 days | Advertisement |
| Google Ads / Google tag | Other _gcl_* cookies, where present | Supports advertising attribution and conversion measurement. | Depends on configuration | Advertisement |
Analytics and advertising technologies are activated only where permitted under applicable law and our consent configuration.
You can review or change your preferences at any time.
The final register will identify the cookies and other storage or access technologies actually deployed, including their providers, purposes and durations.
5. Managing your cookie preferences
When you first visit this website, you will be provided with information and choices about cookies and similar technologies.
You can accept or reject non-essential technologies, or customise your preferences where those options are available.
You can change your preferences at any time by selecting this via the cookie consent pop-up.
Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
Where we rely on a statutory exemption that requires an objection mechanism, you can use the relevant settings to object.
6. Third-party services
We may use third-party services such as Google Analytics and Google Ads.
These providers may process information in accordance with their applicable privacy terms and contractual arrangements.
Further information about Google's privacy practices is available at:
https://policies.google.com/privacy
Additional providers used on this website will be identified in the completed cookie register.
7. Personal information and privacy
Where cookies or similar technologies involve the processing of personal information, our Privacy Policy explains how that information is used, the relevant lawful bases, recipients, retention arrangements and your rights.
Please see our https://synbiofuel.co.uk/privacy-policy/
8. Changes to this Cookie Policy
We may update this policy when website functionality, analytics tools, advertising technologies or legal requirements change.
The latest version will be available on this website.
9. Contact us
For questions about cookies or tracking technologies used on this website, please contact:
Brilliant Red Digital Ltd
12 Carrickrovaddy Rd
Newry, Co. Down, BT34 1SN
United Kingdom
Email: hello@brilliantred.digital
Website: https://brilliantred.digital