Last updated: 30th August 2026
1. About this website
This website is operated by Brilliant Red Digital Ltd as part of an independent market testing, research and commercial validation exercise.
The purpose of this website is to explore market interest, understand customer needs and evaluate the commercial potential of an early-stage technology or innovation project associated with Synbio Fuel at University of Manchester.
Brilliant Red Digital works with university research teams to understand their technologies and potential markets. We determine the market-testing methodology, the information collected and how research activities are conducted.
2. Who is responsible for your personal information?
Brilliant Red Digital Ltd is the data controller responsible for collecting and processing personal information through this website for its independent market testing, research and validation activities.
Data Controller
Brilliant Red Digital Ltd
12 Carrickrovaddy Rd
Newry, Co. Down, BT34 1SN
United Kingdom
Email: hello@brilliantred.digital
Website: https://brilliantred.digital
Where personal information is shared with the University of Manchester, the university is responsible for its subsequent use of that information as a separate data controller, subject to the applicable arrangements.
3. What personal information do we collect?
Depending on how you interact with the website, we may collect:
- Your name.
- Email address and telephone number, where provided.
- Organisation, job title or professional role.
- Information submitted through enquiry forms, expressions of interest or survey responses.
- Preferences relating to participation in interviews, demonstrations or potential pilot activities.
- Website usage information, including pages visited, approximate location, traffic sources, device information and interactions with website content.
- Your cookie and tracking preferences.
We ask that you do not provide sensitive personal information, including information about your health, unless the website specifically requests it and explains why it is needed.
4. Why do we collect and use your information?
We process personal information to:
- Understand market needs, challenges and customer requirements.
- Assess interest in emerging technologies and potential applications.
- Evaluate the effectiveness of landing pages and market-testing campaigns.
- Respond to enquiries and expressions of interest.
- Identify individuals or organisations interested in further discussions, demonstrations, interviews or pilot opportunities.
- Share relevant enquiries with the university project team where appropriate.
- Prepare market testing and research findings and commercial validation reports.
- Maintain website functionality, security and performance.
We do not use information collected through this website for unrelated marketing activities without an appropriate lawful basis and any consent required by law.
5. Our lawful basis for processing
We rely on the following lawful bases under Article 6 UK GDPR, where applicable.
Legitimate interests
We may process ordinary personal information where necessary for our legitimate interests in conducting market testing, research, evaluating commercial opportunities, responding to relevant enquiries and delivering market validation services, provided those interests are not overridden by individuals' rights and freedoms.
This includes assessing interest in early-stage technologies and sharing relevant enquiries with the university research team where individuals have been clearly informed of that disclosure.
Consent
We rely on consent where required, including for certain cookies and tracking technologies and for optional electronic marketing communications.
Where processing relies on consent, you can withdraw it at any time.
Legal obligations
We may process personal information where necessary to comply with applicable legal requirements.
We assess the appropriate lawful basis for each processing purpose and maintain relevant records.
6. Sharing information with university research teams
This website supports a market validation project associated with the University of Manchester.
If you submit an enquiry or expression of interest, your name, contact details and relevant message may be automatically forwarded to authorised members of the university research team.
This enables the team to respond to your enquiry, discuss the technology and explore potential research, commercial or pilot opportunities relevant to your interest.
The university may act as a separate data controller for its subsequent use of information it receives.
We may also share aggregated or appropriately anonymised market testing and research findings with the university team and relevant programme stakeholders.
We do not sell your personal information.
7. Other service providers
We may use trusted third-party providers to operate this website and deliver our market testing and research activities, including:
- Website hosting and infrastructure providers.
- WordPress and associated website plugins.
- Email delivery and form-processing services.
- Google Analytics 4 and Google Tag Manager.
- Advertising platforms, where relevant to the project.
- Survey platforms such as Typeform, where used.
These providers process information according to their roles, applicable contractual arrangements and privacy terms.
Details of the providers actually used for this project are available on request or in the relevant cookie information.
8. Website analytics and advertising
We use Google Analytics 4 (GA4) to understand how visitors interact with the website and evaluate the performance of our market-testing activities.
Information may include website visits, page engagement, traffic sources and conversion events.
We may also use advertising measurement technologies where relevant to a particular campaign.
Non-essential cookies and similar technologies are subject to applicable consent requirements. You can manage your preferences through the website's cookie settings.
For more information, please read our Cookie Policy.
9. How long do we keep your information?
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
For this project:
- Enquiries and contact details: 60 months
- Research responses: 60 months
- GA4 user-level and event-level data: 60 months
- Consent records: 60 months
We may retain anonymised research findings for longer where individuals can no longer reasonably be identified.
Information will be securely deleted or anonymised when no longer required, unless a longer period is necessary for legal or other legitimate purposes.
10. How do we protect your information?
We use appropriate technical and organisational measures to protect personal information, including secure website connections, access controls, software maintenance and restrictions on access to research information.
Only authorised individuals and service providers are permitted to access personal information where necessary for their responsibilities.
11. International data transfers
Some service providers may process personal information outside the United Kingdom.
Where this happens, we take steps to ensure that appropriate safeguards are in place, including relevant adequacy regulations or approved international transfer mechanisms, as applicable.
12. Your data protection rights
Depending on the circumstances, you may have the right to:
- Request access to your personal information.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of your information.
- Object to certain processing.
- Request restriction of processing.
- Request data portability where applicable.
- Withdraw consent where processing relies on consent.
To exercise your rights in relation to information processed by Brilliant Red Digital, contact hello@brilliantred.digital.
If your information has already been shared with a university, you may also need to contact the university regarding its subsequent processing. We will provide appropriate assistance where required.
13. Complaints
If you have concerns about how we process your information, please contact us first so that we can investigate.
You also have the right to complain to the Information Commissioner's Office (ICO).
Website: https://ico.org.uk
14. Changes to this policy
We may update this Privacy Policy to reflect changes in our market testing and research activities, website technologies or legal requirements.
The latest version will be published on this website with the date of the most recent update.